*from a graphic design career perspective, of course
1. Be more perfect than Jesus.
One wrong digit in a telephone number can bring a project to its knees – costing your client thousands of dollars. Keep your eye on the ball and sweat out every minuscule detail. If you are incapable of making a final proof, find someone who can. Make sure that your client signs-off.
2. Not every client logo sucks.
Despite your desire to make every logo your own, most companies have spend pant-loads of money getting their name and corporate identity out into public view. Unless their logo is offensive, illegible, or a direct ripoff of someone else – from a brand equity perspective, you may have to hang with it for a while.
3. You are NOT an artist, dammit.
People are not paying you to reveal your innermost feelings and expressively demonstrate your very own personal hangups. They have hired you because they feel confident in your ability to make their business brand stronger, generate more interest in their products and/or services, and ultimately – you are responsible for bringing customers through their door, bulging wallet in hand.
Now let’s get to work! – Doug.